This privacy policy applies to all website and mobile applications linking to or posting this privacy policy that are operated by Horse Medical Shop, Ltd., d/b/aHorse Medical Shop (“Horse Medical Shop,” “us,” “we,” or “our”), which are collectively referred to in this privacy policy as the Site.

In this privacy policy, we describe Horse Medical Shop’s practices for collecting, storing, using, and disclosing the personal and other information that we may obtain about you through the Site, or through your other communications with Horse Medical Shop. Please note that by using or accessing the Site, or communicating with Horse Medical Shop by telephone, mail, email, or otherwise, you consent to the collection, storage, use, and disclosure practices described in this privacy policy.

For ease of reference, you may click on any of the following links to jump to one of the topics addressed in this privacy policy:

Information We Collect


  • Purchases and Other Financial Transactions. When you make a purchase or engage in any other financial transaction, you will be asked to provide information necessary to facilitate the transaction, such as your name, credit card or debit card number, associated security code, telephone number, billing address, email address, and shipping address.
  • Program Registration. In connection with your registration or other interaction online with one of our programs, you may be asked to provide certain personal information, such as your name, email address, mailing address, and date of birth or age-as well as information about your pet-and to create a user name and password.
  • Sign-Up for Emails, Newsletters, or Other Correspondence. If you sign up on the Site to receive email communications, newsletters, or other correspondence from us, you may be asked to provide us with your name, email address, and mailing address, along with other information related to your subscription or correspondence.
  • Contests, Sweepstakes, and Other Promotions. We may collect information about you when you participate in a promotion that we sponsor, such as a contest or sweepstakes (which we may sponsor alone, or co-sponsor with one or more third parties). To participate in one of our promotions, you may be asked to provide your name, email address, mailing address, and other contact information. For some promotions, we may request other information about you as well. Your participation will be subject to the official rules of the promotion, as well as this privacy policy, and the privacy policy of any co-sponsor.
  • Interactive Forums. You and other users may be allowed to post comments and other content on certain portions of the Site, such as on a discussion board, blog, or other interactive forum. We may collect any information that you or another user posts about you on the Site-including personal information about you-and it may be available to all users who have access to the Site. Please keep this in mind when considering what information to post to the Site.
  • Social Networking Activities. The Site may include the ability for you and other users to link to one or more social networking platforms (such as Facebook or Twitter). We may receive information about you when you choose to post or otherwise share information about us on any of these social networking platforms. Any information that you or others post to a social networking platform will be accessible by any users of the platform, subject to its terms of service and privacy policy.
  • Social Sign-In. The Site may incorporate functionality enabling you to sign on using your login information from a social networking platform, in lieu of creating a new login account specifically for the Site. If we incorporate such functionality and you use it to sign into the Site, we may collect information about you from the social networking platform, such as your list of friends, “likes,” and interests, as well as your contact information.
  • Usage Data. When you use or access the Site, we may collect certain usage data generated by your activities on the Site, including your search terms, page views, purchasing history, credit card chargeback data, pages viewed, the number of bytes transferred, hyperlinks clicked, and other actions you take on the Site. The Site may also track the URL that you visit before you come to the Site, the URL that you go to next, and your Internet Protocol (IP) address or mobile device identifier.
  • Location and Device Data. We collect information about your location, such as the approximate location of your computer, phone, or another device (geolocation)from which you access the Site, as well as your IP address, and related data. We may associate the information we collect from your different devices, which helps us provide consistent services and experiences across your devices. Some examples of the device information we collect are attributes such as the operating system, hardware version, device settings, file and software names, and types, battery and signal strength, and device identifiers; device locations, including geographic locations through GPS, Bluetooth, or WiFi signals; and connection information such as the name of your mobile operator or ISP, browser type, language and time zone, mobile phone number, and IP address.
  • Online Information-Gathering Tools. We use cookies, mobile advertising identifiers, web beacons, and other online information-gathering tools in connection with the Site-including Google advertising cookies and identifiers to enable the collection of Google Analytics data for web traffic on the Site. These tools are intended to make using the Site easier in various ways, such as saving your preferences for you. We may also use cookies to deliver content tailored to your interests. If your browser is set to reject cookies, or if your browser notifies you that you are about to receive a cookie and you reject it, then your use of the Site may not be as efficient as if the cookies were enabled. For example, if you have chosen to enable Google to associate your web and app browsing history with your Google account, and to use information from your Google account to personalize ads, Google will use data from you while signed-in to your Google account (personal information), together with Google Analytics advertising cookies and identifiers to tailor ads to your indicated preferences, across your devices. We do not share information that personally identifies you (information such as your name or email address that can by itself be used to contact or identify you) with advertising measurement or analytics partners unless you give us permission. We may provide these partners with information about the reach and effectiveness of their advertising without providing information that personally identifies you, or if we have aggregated the information so that it does not personally identify you. You may opt out of Google Analytics by following Google’s opt-out instructions. We also use cookies to collect information around abandoned shopping carts. A cart is considered abandoned after 30 minutes of inactivity/lack of purchase. Once the timer has expired an SMS message will be sent to you as a reminder about the shopping cart. You consent to receive such SMS messages and may opt-out pursuant by following the instructions in any such SMS message.
  • Third-Party Integrated Services. We may incorporate third-party ads and other third-party content on the Site, and integrate other third-party offerings into the Site, enabling certain such third parties to collect information about you or your online activities across other websites and, over time, through your use of the Site. For example, Google uses cookies to serve the Google Reviews badge on the Site, and to serve ads based on your prior visits to the Site. You may opt-out of Google’s use of cookies to serve ads based on your prior visits to the Site by visiting the Google advertising opt-out page. Except as otherwise described in this privacy policy, any information collected through such integrated technologies is collected directly by these third parties for use by such third parties and other authorized parties, subject to the privacy policies of those other parties.
  • Online Inquiries and Correspondence. When you submit an inquiry or otherwise correspond through the Site, you may be asked to provide your name, email address, and other personal information to us.
  • Voice Recordings. We collect voice recordings of calls made to the Horse Medical Shop for quality control and regulatory purposes.
  • Recordings of Site Interactions. We use session replay tools to reproduce a user’s interactions on the Site (including mouse movements, clicks, page visits, scrolling, tapping, etc.) into a reproduction that looks like a video recording. These interactions and video recordings are anonymized, do not include your personally identifiable information (PII), and are not associated with your name, account, or other PII. Large numbers of these recordings may be aggregated and analyzed to improve your experience on the Site, fix Site errors, and help us better understand customer preferences.
  • Live Chat. When you communicate with us online through the Live Chat interface, we collect these communications for customer service, processing personal information requests, compliance records, and training purposes.
  • We may collect your email address via cookies and pixels on the Site through the use of trusted service providers. These service providers may combine your email information with other information they have access to such as your mailing address so that we may serve relevant marketing offers to you via direct mail.